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Having an informative and professional promo package can be the thing that sets you apart from other bands, whether you're approaching record labels, promoting your own music, trying to get a gig, or if you're an indie record label trying to drum up some interest in your bands. The following steps will help you put together a promo package that will rival any promo campaign run by a pricey PR company.

1. Choosing Your Music

The point of your promo package is, of course, to get your music heard, so choosing the music to include in the package requires some thought. Whether you're trying to get the attention of a label, an agent, the press or radio stations, remember that these people receive A LOT of music every day. They can't possibly sit down and listen to every album from start to finish. Make a short demo CD with your best two or three songs, preferably songs that have strong beginnings, so they capture the listener before they can push "next."